When you’re creating marketing videos it is important that you do everything you can to make them as engaging as possible. A video that is engaging is more likely to retain viewers and encourage them to react to the video, which is absolutely critical to the success of your marketing.

While there are many factors involved in creating engaging marketing videos, some are definitely more important than others. In particular, there are four key rules that you need to follow if you want to make sure your videos are engaging:

• Make it as short as possible.
  People have shorter attention spans nowadays, and aren’t likely to sit through a long video. By keeping your video as short (and therefore direct) as possible, you are more likely to retain viewers. The optimal length for marketing videos varies from platform to platform, but generally you should aim for your videos to be a minute long at most.
• Be sure to use the first 8 seconds wisely.
  It is important that you use the first 8 seconds to immediately grab the attention of viewers and make them interested. That is normally the duration during which most viewers will decide whether or not to watch more, so you need to make an impact – fast. To effectively use that 8 second window, you should immediately introduce your video’s topic and its benefits without beating around the bush.
• Leverage emotions.
  Generally the most engaging videos all leverage emotions in some form or other to get people to react, respond, and share the video. If you can trigger joy, amusement, surprise or even negative emotions such as far, uncertainty, or anger – your videos are likely to be much more engaging.
• Encourage the audience to engage.
  The best way to get viewers to engage is to encourage them to do so. One excellent way to do that is to ask them questions so that you can solicit responses. Most marketing videos also use a call to action to convert views – and that can be a powerful avenue for engagement as well.

One thing that you should keep in mind is that engaging marketing videos don’t have to be expensive or complicated productions. In fact there is something to be said for keeping it simple, straightforward, and direct – so that it delivers its message more effectively.

That is why if you want to create marketing videos but aren’t sure how to do so, one easy option is to come up with a video slideshow using Movavi Video Editor. All you need to do is follow the instructions at https://www.movavi.com/support/how-to/video-from-photos.html to get started.

Using Movavi Video Editor you can easily compile images into a slideshow. As a full-fledged editor it will also let you then and add music, customizable captions, animated transitions, filters and effects, and much more. By doing so you could create a wide range of marketing videos, and if you follow the rules outlined above you can ensure that they are able to engage viewers and effectively fulfill your goals.